Privacy Policy
Last updated: [June 2026]
About this Privacy Policy
This Privacy Policy explains how Amaris Lux Photographycollects, uses and protects personal information when you visit this website, submit an enquiry, contact the business, or use our services.
We take your privacy seriously and aim to handle your personal information carefully, lawfully and transparently.
For the purposes of UK data protection law, Amaris Lux Photography is the data controller for the personal information collected through this website and in relation to our salon services.
Contact details
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Business name: Amaris Lux Photography
Email: hello@amarisluxphotography.com
Telephone: +44 7954 141095
What personal information we collect
We may collect and process the following types of personal information:
Your name
Your email address
Your phone number
Information you submit through the website contact or enquiry form
Details about the service you are interested in
Appointment or consultation details
Information you provide during a consultation, such as hair history, colour history, treatment preferences or relevant allergy/patch test information
Before and after photographs, only where you have agreed for these to be taken or used
Technical information about how visitors use the website, such as pages visited, device type, browser type and general website behaviour
We only collect information that is relevant to the enquiry, service, appointment, consultation or website experience.
How we collect your information
We may collect personal information when you:
Submit a contact or enquiry form through the website
Contact us by email, phone, text, social media or direct message
Book or attend an appointment
Provide information during a consultation
Give feedback or leave a review
Browse or interact with the website
We may also collect limited technical data through website analytics tools, including Google Analytics and Microsoft Clarity.
How we use your personal information
We use personal information to:
Respond to enquiries
Discuss appointment availability
Provide salon, hair, colour, treatment, extension, bridal or occasion hair services
Keep appropriate consultation and service notes
Manage bookings and client communication
Send relevant service-related messages
Improve the website and understand how visitors use it
Maintain business records
Comply with legal, regulatory or insurance obligations
The ICO says privacy information should clearly explain why personal data is processed, how long it is kept and who it is shared with, so these sections should be kept clear and easy to access on Laura’s site. (Information Commissioner's Office)
Lawful basis for using your information
We process personal information only where we have a lawful reason to do so. This may include:
Contract: where we need your information to respond to your enquiry, arrange an appointment or provide a service.
Legitimate interests: where it is necessary for running and improving the business, responding to clients, keeping service records, improving the website or managing business communications.
Consent: where you have given clear consent, such as agreeing to receive marketing communications or allowing before and after photographs to be used publicly.
Legal obligation: where we need to keep certain information to comply with legal, tax, accounting or regulatory requirements.
Website analytics and tracking
This website may use analytics and tracking tools, including Google Analytics and Microsoft Clarity, to help us understand how visitors use the website and where improvements can be made.
These tools may collect information such as:
Pages visited
Links clicked
How visitors move around the website
Device and browser information
Approximate location
Website performance and usage data
This information helps us improve the website, user experience and services.
Microsoft states that in the UK, EEA and Switzerland, Clarity requires explicit consent before placing cookies, and some Clarity features may be affected if consent is not provided. (Microsoft Learn)
Cookies
This website uses cookies and similar technologies. Some cookies are necessary for the website to work properly. Others, such as analytics cookies, help us understand how visitors use the site.
You can manage your cookie preferences through the cookie banner or your browser settings.
For more information, please see our Cookie Policy.
The ICO says cookie consent must be freely given, specific and informed, and that simply putting cookie information in a hard-to-find privacy policy is not enough. (Information Commissioner's Office)
Sharing your personal information
We do not sell personal information.
We may share limited personal information with trusted service providers where necessary to operate the business and website. This may include:
Website platform provider, such as Squarespace
Analytics providers, such as Google Analytics and Microsoft Clarity
Email or communication providers
Booking or payment providers, if used
Professional advisers, such as accountants, insurers or legal advisers
Regulators or authorities, where required by law
We only share information where necessary and appropriate.
How long we keep your information
We only keep personal information for as long as necessary for the purpose it was collected.
This may include:
Enquiry information for as long as needed to respond and manage follow-up
Client and appointment records for as long as reasonably required for business, insurance, tax or legal purposes
Marketing consent records until consent is withdrawn
Analytics data according to the retention settings of the relevant analytics provider
Where information is no longer needed, we will securely delete or anonymise it where appropriate.
Your rights
Under UK data protection law, you may have the right to:
Access the personal information held about you
Ask for inaccurate information to be corrected
Ask for your information to be deleted in certain circumstances
Object to certain types of processing
Ask for processing to be restricted
Withdraw consent where consent is being relied on
Request a copy of your personal information in a portable format, where applicable
To exercise your rights, please contact us using the details above.
Third-party links
This website may include links to third-party websites, such as social media platforms, product websites or booking tools.
We are not responsible for the privacy practices or content of external websites. Please review their privacy policies before submitting personal information.
Complaints
If you have concerns about how your personal information is handled, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
Website: ico.org.uk
Updates to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on this website.
